How to Know an Election’s Been Lost

This morning I woke up to see the following trending on Twitter (an excellent way to get inside people’s thoughts):…

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How to Control The Mind of Almost Anyone (And Your Own)

The human mind processes the world in terms of language. Even our unconscious thoughts are mediated in terms of language.…

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The Cyberbrain

You just proved to your bodies through your minds that you could push yourself further than you thought possible. Welcome…

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The Stumped Election: Fear vs Opportunity

As you should know by now, logic has very little to do with how we make decisions, and now that…

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How to Wield Power Like Emperor Palpatine

A few months ago, a friend sent my way Absolute Power (part of the Book of Sith), a collection of…

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How an Ancient Pharaoh Warped Reality: The Tale of Ramesses II & The Battle of Kadesh

Those who impose their wills on the world and are forever remembered by posterity think big. Thinking big is a…

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How to Write a Losing Slogan: Starring Hillary Clinton

There are ways to do slogans, and there are ways NOT to do them. Hillary Clinton doesn’t know how to…

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Use Homer’s Influence Techniques to Tell an Unforgettable Story

Homer’s name echoes down through the centuries as the greatest of all the Greek poets. More generally, he is the…

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The Anatomy of a Dead Campaign: The Ted Cruz Story

Ted Cruz’s campaign is officially dead. The death certificate lists the time of death as around 3:45 P.M. EST on…

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10 Lessons in Life from Louis XIV

Louis XIV was King of France and Navarre from 1643 to 1715. His reign was the longest in European history…

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