Treize Khushrenada and the Psychology of Power

His was the face of a world consumed by war, and in watching the career of Treize Khushrenada, though fictional,…

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3 Little Known Persuasion Lessons from Aristotle’s Rhetoric

Aristotle’s Rhetoric begins with a definition: Rhetorical study, in its strict sense, is concerned with the modes of persuasion. But…

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Take 5 Steps and Become More Persuasive

My first real foray into the world of sales, selling, and persuasion came a few years ago at a seminar…

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Is Charisma Changeable?

Donald Trump’s chances for re-election look good, but I do wonder whether he’s quite the charismatic force of nature that…

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Why Henry V’s Band of Brother’s Speech was so Persuasive

408 words have stood the test of time. They are feted and celebrated as much now as they were nearly…

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For the People: How Good of a Slogan Is It?

A few weeks ago, the Democrats unveiled their new national slogan for the 2018 mid-term elections – “for the people.”…

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Why the “March For Our Lives” Movement Is Persuasive

Unlike the “Women’s March,” last weekend’s “March for our Lives” was the culmination of a movement that has proven very…

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3 Persuasion Tricks from Trump’s First State of the Union

Donald Trump delivered his first State of the Union address to Congress last night. Though he addressed Congress last year,…

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A Theory on Mass Hysteria Bubbles

Mass hysteria is the rule of the day. You know I’ve long thanked smartphones and social media for accelerating it…

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How to Become A Monster Among Your Peers: Starring Braun Strowman

The human brain operates by comparing and contrasting one thing with other things around it in the world. If everything…

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