High Concept, or How to Make Sure Your Idea Doesn’t Suck

Most communication rests on storytelling. Even a mundane task, like explaining that there’s a traffic delay, or telling your audience…

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Lives of the Luminaries is now Available!

Ancient historians and philosophers like Herodotus and the Stoics believed that character and virtue determined fate. We have forgotten this,…

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Announcing Lives of the Luminaries

After reading Quintus Curtius’ Digest, I was inspired. After seeing the complete failure of our “leadership” in response to the…

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The 10 Most Important Books for Men to Read

Without doubt, the poison coursing through the bloodstream of our education system is one of the biggest issues we face…

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Win Bigly: Review

More than anyone else besides the man himself, Dilbert creator Scott Adams gained notoriety from Donald Trump’s “unexpected” election win.…

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Writing Without Bullshit: Review

Bullshit is everywhere…and you’re writing it. Write like you always have and you’ll get few readers indeed. How do you…

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10 Books You Should Read For 2018

A year flies fast, doesn’t it? As always, the name of the game is building a talent stack – a…

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SEO Step by Step: Review

Sadly, Google is one of the most powerful institutions in the world. It’s now the filter through which we view…

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Pre-Suasion: Review

Ask people in the know: “who do you think is the most influential persuasion professional of the past 30 years?”…

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