A Theory on Mass Hysteria Bubbles

Mass hysteria is the rule of the day. You know I’ve long thanked smartphones and social media for accelerating it…

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How to Improve Your Email Subscription Rate

You’re a content creator. You sell books, make movies, make games, do artwork, or whatever it is you do. You…

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The Rock and Roman Reigns: A Tale of Two Pushes

As some of you may be aware, one of my guilty pleasures in life has been professional wrestling, which I’ve…

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What Made Carl Sagan’s Cosmos: A Personal Voyage so Special

Mankind better responds to stories than facts. Facts by themselves are often boring, but put those facts into a good…

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Pre-Suasion: Review

Ask people in the know: “who do you think is the most influential persuasion professional of the past 30 years?”…

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